How to start a business Part 2: Lady Gaga and the entrepreneur do their own thing

(‘How to start a business: Lady Gaga and the entrepreneur’ is a 2 part series inspired by her unintentional albeit totally right-on business lessons in the interview, Inside the Outsideon MTV.  You can find part 1 here  or in the footnotes.  Now, let’s do our own thing.)

 

Clichés are severely underestimated.

Utter one [...]

How to start a business: Lady Gaga and the entrepreneur take the easy road

What the holy hot mess are you selling?

It’s one of the first and most important decisions you’ll make when starting your business.  How to make this decision?  Lady Gaga, Mother Monster, or whatever other glorifying or nefarious pet name you might have for her, breaks it down.

(Yes, I’m serious.)

(No, I haven’t been [...]