How to get readers to take action

 

 

Create a sense of urgency.  (How’s that for getting right to the point?)

 

Your readers like you, they’re into you, they get a little happy in the pants when they see your new post or newsletter pop up in their inbox.

Your readers are engaged, inspired, and overall crushing [...]

5 questions you need to ask about your ideal business

 

 

This is inspired by a post by The Story of Telling: 5 questions you need to ask about your ideal clients.  Check that out when you get a chance.

Clarity is so golden—and necessary if you’re going to float steadily along in this entrepreneur boat.

 

1. Who are you?

What are [...]

Why you’ve already failed your New Year’s resolutions & how to fix it

 

I am a fan of goals, not resolutions.  Resolutions are wishes.  Goals are grounded in work.

Goals are what happen when you turn off the TV, put the brownie down.  Put the freaking brownie down and gorge on goals.

 

 Here are 2 ways to do that: get specific and shut up.

 

[...]

Can you do me a favor?

 

I’m thankful for the freedom to write, to rock my creativity whenever my heart feels so inclined.

I’m thankful for kindness.  Every shape and size of it.

I’m thankful for choice–that thing that allows us to pattern our paths, whittle them down to what we want most out of this life.

[...]

Getting the tangles out

 

 

She reluctantly sits in the wooden chair between my knees.

Her hair is still wet from the bath my husband has just given her—water travels the coils of her hair, reaches the ends and falls into the worn fabric of her pajamas.

“I don’t like the comb,” she says as I reach [...]