Clients are still confused about their about pages–below is a repost to help clear some of the brain (and about page) clutter.
“It’s not you; it’s me.”
Those words are probably some of the most frustrating to couples and would-be exclusive relationships worldwide, but those same words are also indirectly [...]
Create a sense of urgency. (How’s that for getting right to the point?)
Your readers like you, they’re into you, they get a little happy in the pants when they see your new post or newsletter pop up in their inbox.
Your readers are engaged, inspired, and overall crushing [...]
You know how you go to a conference or networking event and come home with a load of paper (e.g. business cards, postcards, flyers) that you barely look at then throw in the trash?
Yeah. People are doing the same thing to your stuff too.
(Or adding your information, without your permission, [...]
Know when to say when…
That’s what a guy I hardly knew wrote in my high school senior year book.
He was cute and straight edge, (does anyone besides me remember ‘straight edge’? Am I totally dating myself? Probably.), and so naturally I thought he was being incredibly insightful and [...]
A client once told me that my custom inquiry really helped her think about her brand and what she was trying to convey with her site. Her business isn’t new, but sometimes we get so busy with the daily ‘stuff’ that the big picture goes a little blurry.
Reading/ writing [...]