That thing married couples sporadically attempt in order to prove that
a) They can carry a conversation for five minutes without mentioning the kids
b) Or bills
c) They still actually like each other
d) They can hang past 9:30pm
The husband and I haven’t had a date night in over a year. As a matter of fact, we haven’t so much as stepped out of the front door together, sans children, in more than that. (Insert pathetic sigh here.)
So when the husband asked me out to dinner to celebrate my feeling much better, and to spend some much needed quality time together, I was all heck yeah!
And if I’m feeling extra saucy, we might even get some 3rd base action.
The dinner destination had two requirements: It couldn’t be a chain, and it had to be new to both of us.
I scoured the internets and a handful of restaurants with awesome reviews kept popping up. I visited their sites, glanced at the menus, about pages, and home pages.
But the restaurant we chose had less to do with the menu and reviews, and more to do with this:
Come as you are. It’s NoDa’s arts district, and at Crêpe Cellar Kitchen & Pub, businessmen cozy up to butcher-block tables to share a pint aside aspiring artists and hip hop junkies. Open windows stir up the conversations of women dreaming and scheming their love lives, and candlelight basks across the faces of a first date match.
Crêpe Cellar created an experience I could see myself in.*
This paragraph leads the home page. It comes before anything to do with food, or the chef, or crêpe swirling technique. Why? Because they understand that dining out isn’t just about putting food in your mouth—it’s about atmosphere, the person you’re with, the conversation you’ll have. The experience is the backdrop for the food.
The experience you’re giving your clients and customers is the backdrop for the work.
Your products or services could be wild-and-out awesome, but if the experience you offer on your site (and otherwise) is just meh it doesn’t make people excited about working with you.
It all goes back to your target market—how do they want to feel? What do they want to see, hear, do, or say? What’s got them all preoccupied and flustered and how can you fix that for them?
When you answer these questions, you can begin to build your copy to create the experience they’re looking for.
And when you do that, they’ll totally let you get to 3rd base.
*This post was neither sponsored by Crepe Cellar nor was I paid to write it. I just think they’re awesome entrepreneurs, and I love me an awesome entrepreneur.