“Why saying SORRY for running your business is BULLSH** AKA: Yep, I might send 2 emails this week”
Those words seethed across a subject line of my inbox last week.
They were written by the brand fabulous Shenee Howard of Hey Shenee! and Hot Brand Action. If you are in the beginning (middle, or end, actually) stages of your business and are timid about marketing your wares to subscribers you must read it.
Yes, I said ‘must.’
Because it is that important. Because you and your budding business are that important.
Here’s the gist: Stop apologizing for sending the occasional email to subscribers in order to offer something that could totally help them for fear that they might unsubscribe from your list because God forbid you actually sell something in your business.
Unsubscribe.
Unfollow.
Unlike.
The control that these easily fickle and clickable words have over us is unfathomable. We run from them; cower at the site of dropped Twitter followers and Facebook likes, Aweber and Mailchimp subscribers.
We sit at our laptops and desktops and ask the questions: ‘why did they unsubscribe, unfollow, unlike me?’ ‘What did I do wrong?’
Not a damn thing, sweetheart.
And forgive me for stealing this next line but—they’re just not that into you.
In Read All Over I talk about your target market, your ride-or-die chicks, those people who clamor to be in your next product’s presence—those are your people.
The people who give you the ‘un’—those are not your people.
And that’s ok.
It’s more than ok.
The ‘un’ makes room for more of your people. It’s like taking off ill-fitting clothes, those last 5 pounds, or finally finding decent lighting to pluck that one, errant hair out of your chin.
Yes! Your ‘uns’ are errant chin hairs! Just hanging around and not doing you any good. Thank them for leaving and allowing you to turn your focus to those who really want it.
Remember the guy (or girl) you dated—the one you thought you were totally clicking with until one day he/she just never called you back? The one you moped around about for days, trying to figure out why, why, why?
Well, they’re also the same guy/girl you would still be trying to make adore you had they called, causing you to overlook the right person who didn’t need cajoling at all.
Be productive. Use your talents to help those that want it and forget about those who don’t.
The ‘unsubscribe’ has made their decision. Now it’s time for you to make yours.
What’s your take on The Power of ‘Un’?
What a great post! Having recently ventured into the weird & wonderful world of blogging & social networking, I must admit that I’ve wondered why some people on Twitter have followed & then unfollowed me! But, I’ve always taken comfort & been proud of the few that I do have as I feel that they’re quality folks, so, it’s nice to know that I’m on the right track!