My two-year-old son received this postcard in the mail the other day.
It isn’t an invitation to a birthday party or any other gift-giving festivity.
As a matter of fact, it’s quite the opposite.
It’s a ‘thank you for coming’ note from the church we just started attending.
Sure, they know my two-year old can’t read (his sister, who also got a postcard, read it for him) and that the card is nothing but the next item in his path to destroy and leave littered about the house.
But they also know his parents (that’s me) can read. They also know that when his parents read said postcard, something like this will follow:
“That is so cute that they sent him a card…”
“Oh, how sweet is that…”
Good sentiments, right?
The church could just as easily send the husband or me an email thanking us for bringing the kids, and while the same sentiment is applied, it’s significantly less special. Here’s why:
-I didn’t attend the Sunday school class, my kids did. You should have seen my daughter’s happy little face when the husband told her she had mail.
-Email is intangible. You can’t hold it in your hands. It’s the same concept as writing goals down—when you can touch it, it becomes real.
-Handwritten is so much more personal. An autograph from (insert awesome person of your choice here) wouldn’t mean nearly as much if it were merely typed. People shoot emails into cyber space every other minute, but not many take the time to write a note. The card says that my kids are worth that time.
This is how your clients want to feel: valued and worth your time.
They want to feel like (outside of the fantastic work you do for them) you truly appreciate their business. You know you aren’t the only one who does what you do, and your clients could easily hire another provider.
Let them know how grateful you are to them for choosing you with a tangible little something that says ‘Dude, you’re awesome!’ and keeps them coming back for more of your stellar offerings.
My clients receive a handwritten thank you note and a little something special. And because I love supporting my creative women entrepreneurs, I often devour Etsy and other small shops for the goods.
Here are a few things I’m scoping out now*:
1: my postcards!
2 & 5:Gold engraved pencils and old school library cards– Knot + Bow on Etsy
3: Colorful Japanese washi masking tape—Chickydoddle on Etsy
4: Striped gray & white paper straws—Hey Yo Yo on Etsy
6: Engraved wooden utensils–Garnish
How do you show clients you appreciate their business?
*this post is neither sponsored by, nor am I receiving payment from any of the businesses mentioned above. I just think they have pretty cool stuff.
